Yohana

Personal Project

Wings of Choice

I created three illustrations featuring Archangel Michael, Lucifer, and Icarus as a form of personal reflection as a Catholic illustrator who admires God’s creations and the complexity of human life. These three figures represent different moral values: Michael symbolizes courage and the protection of goodness, Lucifer serves as a reminder of the dangers of pride and the fall caused by ambition that exceeds limits, while Icarus represents the human tendency to be driven by great desires without fully considering the consequences. Through these works, I aim to invite viewers to reflect on everyday life, recognizing that humans possess the potential, freedom, and power to choose their own path in life. This work is also born from my love for humanity, nature, and other living beings as part of God’s creation, making humility, courage, and wisdom the central moral messages conveyed through these illustrations.

Class Project

Merchandise

The HONOR Serpent Bloom Merchandising design concept is inspired by Chinese cultural symbolism, combining the serpent as a symbol of wisdom, transformation, and regeneration with the peony flower that represents honor, prosperity, and growth. These elements are visualized through an elegant blue-and-white porcelain motif to represent the roots of Chinese culture while also reflecting the modern global identity of the HONOR brand. The purpose of this concept is to create a collection of merchandise and lifestyle accessories that are not only functional but also carry aesthetic and cultural value, thereby strengthening brand awareness, building an emotional connection with the global younger generation (Gen Z and Millennials), and expanding HONOR’s positioning from merely a technology brand into an innovative, stylish, and human-centric lifestyle brand with an “affordable premium” character.

Pattern Design

The surface pattern design concept for Surabaya Zoo (KBS) merchandise was developed with the aim of creating a strong, educational, and engaging visual identity for visitors while representing KBS as a center for conservation, education, and family recreation in the city of Surabaya. Carrying the theme “Rumah Hijau Satwa dan Flora Khas Surabaya,” the pattern visualizes the ecosystem of KBS through illustrations of iconic animals such as the Komodo dragon, elephant, Bengal tiger, and Bali starling, combined with local flora elements like tabebuya flowers and semanggi leaves as symbols of the city’s identity. The pattern is designed as an illustrative seamless pattern using a flat illustration style and natural bluish-green colors to create a lively, friendly, and playful tropical atmosphere that suits the main target audience of KBS—families, children, and school groups. In addition to functioning as a decorative element, the design also aims to serve as a visual storytelling medium that strengthens the image of KBS as a historic zoo established in 1916, as well as a modern conservation space supporting the preservation of Indonesian wildlife, while also enhancing the aesthetic value and commercial appeal of merchandise such as tote bags, t-shirts, pouches, water bottles, and official KBS souvenirs.

Storybook

This book was created to introduce and explain the development of modern design movements popularized by Saul Bass, as well as how a simple, symbolic, and communicative visual approach can change the way people understand graphic design. Through discussions of the history of modernism, comparisons with realism, and the influence of Saul Bass’s works, this book aims to inspire readers, especially designers and design students to understand that simple yet powerful design can effectively convey messages and create a significant impact on society.

Comic Content

The Geckonnect comic content concept is designed as a visual educational medium based on storytelling, aiming to bridge the gap in public understanding of reptiles, particularly the Leopard Gecko, through a friendly, light, and empathetic visual communication design approach. This project originates from the social stigma surrounding reptiles, which are often associated with fear or disgust due to the lack of accessible and easy-to-understand visual education. Through digital comics featuring the mascot characters Misty and Sunny, scientific information about reptiles is presented in a simple, engaging, and emotional way so that it can be more easily accepted by students and university audiences as the primary target. An anthropomorphic approach is used to build emotional connection and foster empathy toward animals, while also enhancing visual and ecological literacy. The main goal of this project is not to encourage impulsive pet ownership, but rather to build understanding, responsibility, and respect for living creatures. Ultimately, it aims to reduce negative stigma toward reptiles and foster a more positive and educational community on social media.

Perasaanku Temanku

As an illustrator in the creation of affirmation cards for the book “Perasaanku, Temanku!”, the main objective of these illustrations is to help children aged 4–7 recognize, understand, and express their emotions in a healthy way through friendly and easy-to-understand visuals. The illustrations are designed not only as aesthetic elements but also as educational media that support activities such as drawing, coloring, and storytelling, allowing children to interact directly with their feelings. Through a positive and affirmative visual approach, these cards are expected to help reduce the stigma surrounding mental health from an early age, while also serving as a supportive tool for parents and educators in fostering emotional awareness, empathy, and self-confidence in children.

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Affirmation Cards

The concept behind the affirmation cards “I Am Strong, I Am Kind, I Am Funny, I Am Loved, I Am Special, I Am Brave, I Am Great, and I Am Confident” in the book “Perasaanku, Temanku!” is to help children build a positive understanding of themselves through simple sentences that are easy to remember and visualize. Each card is designed as a reminder that every child has value, abilities, and important feelings. Through warm illustrations and interactive activities, these cards encourage children to recognize their emotions, appreciate themselves, and develop courage and self-confidence. This concept also aims to support parents and educators in instilling values of empathy, self-acceptance, and emotional well-being from an early age.

Chromasphre

The Chromasphere theme for the 2025 outlining design concept represents a creative world that emerges from the combination of primary colors, which then develop into various new colors, symbolizing exploration, innovation, and freedom of expression in the world of design. This concept is highly relevant to Visual Communication Design (VCD) students, who are encouraged to step out of their comfort zones and create new ideas through visual experimentation with color and form. The use of bright colors such as turquoise, coral, yellow, violet, and pink also emphasizes the values of playfulness, optimism, harmony, and fantasy, which form the visual identity of the VCD-themed outlining design event.

Stickers

Based on this theme, the project designs a platypus mascot character in the form of stickers as the VCD mascot, representing creativity, uniqueness, and the exploration of ideas in the world of design. The platypus was chosen because it is a unique and unusual animal, symbolizing the courage to think differently and combine various elements into something new, in line with the philosophy of Chromasphere. The mascot is designed with a playful illustration style, bright colors from the Chromasphere palette, and simple yet expressive shapes so that it can be easily applied as event stickers, promotional media, and a visual identity that represents the creative spirit of VCD students in exploring colors, ideas, and limitless possibilities.

Monster Energy Poster

The energy drink brand poster concept focuses on strong visual communication to introduce and reinforce the product’s image as an energy drink that provides energy while remaining safe for consumption. The poster design uses a dynamic, bold, and high-energy visual approach to reflect the character of energy drinks, which are often associated with strength, stamina, and an active spirit. The goal of this project is to increase awareness and address public misconceptions that energy drinks only contain excessive caffeine and sugar by visually presenting information about their ingredients and benefits for the body. Through a combination of strong typography, contrasting colors, and engaging illustrations, the poster is expected to capture the attention of a young audience, strengthen the brand identity, and provide brief educational information about the function and safe consumption of energy drinks in everyday life.